Local SEO companies typically follow a different approach than traditional SEO services from international or national SEO. Local SEO firms mostly focus on utilizing local keywords or optimizing maps.Â
Here are the general steps:Â
Website Audit: Local SEO website audit analyzes consist of auditing your site for local search success. It checks local keywords, NAP consistency, mobile-friendliness, GMB profile strength, and local listing accuracy, including identifying any technical issues such as broken links, slow loading times, or poor mobile responsiveness. This helps you improve local search ranking and attract more nearby customers.
Keyword Research: Local SEO keyword research finds the words people use to search for businesses like yours in your area. It goes beyond general keywords to target phrases like "best [service] near me" or "[service] in [your city]". This helps you optimize your website and content to attract local customers.
Google My Business Optimization: A key component of local SEO is optimizing the business’s Google My Business (GMB), now profile. GMB supercharges your online business listing for local searches. It involves claiming your GMB profile, filling it with complete and accurate info, adding high-quality photos, managing reviews, and using relevant keywords in your description. This makes your business stand out and attract more local customers.
On-Page Optimization: It involves including relevant city/area terms throughout your content, optimizing titles and descriptions with local keywords, ensuring your NAP (Name, Address, Phone number) is prominent, and making your site mobile-friendly for local searches on the go.
Local Citation Building: Local citation building strengthens your online presence for local searches. It involves getting your business listed in relevant online directories (think Yelp, Yellow Pages) with consistent NAP info (Name, Address, Phone) across all platforms. This helps search engines recognize your business as a local authority, boosting your ranking and attracting nearby customers.
Backlink Building: For local SEO, backlink building focuses on acquiring links from websites relevant to your local area and industry. Unlike general backlink building, it prioritizes links from local news sites, chambers of commerce, or business associations. This shows search engines your local credibility and attracts customers searching nearby.
Tracking and Reporting: Local SEO tracking & reporting monitors your progress in local searches. It follows key metrics like website traffic from local searches, ranking for local keywords, and conversions (calls, contact forms) driven by local visibility. This data reveals what's working and what needs improvement for local SEO success.