A market research company can conduct various types of market research, depending on your business goals and questions, such as:
- Primary research, which involves collecting original and firsthand data from your target market, customers, or stakeholders, using methods such as surveys, interviews, focus groups, observations, or experiments.
- Secondary research, which involves analyzing and synthesizing existing and published data from various sources, such as reports, articles, books, journals, databases, or websites.
- Quantitative research, which involves measuring and quantifying data using numerical and statistical techniques, such as charts, graphs, tables, or formulas.
- Qualitative research, which involves exploring and understanding data using interpretive and descriptive techniques, such as themes, patterns, stories, or narratives.